FREELAND's public awareness campaigns expose the roles that consumer demand and apathy play in wildlife and human trafficking, while also highlighting the threats these crimes pose to natural ecosystems and our way of life. Campaigns promote broad positive action.

• Our innovative communications program has grown out of a dynamic and successful partnership with JWT, the world's third largest advertising agency. This partnership involves the creation and dissemination of public service announcements and print ads aimed at reducing the consumption of endangered wildlife and instilling an awareness of conservation among citizens, especially youth.
• These public awareness campaigns have produced impressive results, including a 30 percent drop in the consumption of shark fin soup in Thailand.

In 2009, FREELAND launched the “Wildlife Trafficking Stops Here” campaign with partner government agencies. The agencies included:

• The Airport of Thailand Public Co., Ltd. (AOT)
• The Ministry of Environment Natural Resources and Environmental Crime Division (NRECD) of the Royal Thai Police
• The Ministry of Natural Resources and Environment (MoNRE)
• The Royal Thai Customs
• The U.S. Embassy Bangkok

The campaign comprises visual features in over 450 on-screen ads at the check-in counters of Bangkok's Suvarnabhumi Airport. These ads help the public and officials become more aware of trafficking problems.

Later in the year, the campaign was expanded to cover all 48 customs check-points around the country. Some 68 banners and 90 posters were produced in 7 languages. Moreover, the campaign was adopted and launched in Lao PDR during the 2009 SEA Games in Vientiane.

Earlier, we launched a campaign called “Sold Out” in February 2007. In addition to the previously listed partners, it involves the Office of the Prime Minister, the Bangkok Metropolitan Authority and the ASEAN Secretariat.

This campaign features billboards being posted throughout Bangkok that bear the message "Permanently Sold Out" alongside beautiful photographs of endangered species.

FREELAND's efforts have generated over one hundred media pieces about wildlife conservation in Asia. CNN International also ran a four-part series based on our work and the "Sold Out" campaign. In addition, the Discovery Channel ran a six-part, six-hour series about wildlife crime, using one of FREELAND’s staff as the correspondent. Viewership of these series is estimated at more than 200 million people around the world.