Vol 2010/02 - April Newsletter
FREELAND Officially Launches its Expanded Mission to End Human and Wildlife Trafficking
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The first international conservation and human rights NGO working across Asia and headquartered in Asia was officially launched on March 26th, 2010, at the Bangkok Art and Culture Center. FREELAND Chairman, Kraisak Choonhavan, announced the launch to hundreds of honorable guests and the media with a clear statement: “Trafficking is a crime against nature and humanity. It threatens our freedom and future and cannot be ignored.” FREELAND’s expanded mission is to stop human and wildlife trafficking.
The launch of FREELAND Foundation is coupled with the launch of the organization's latest public awareness campaign "Piece of Responsibility" developed with advertising firm JWT. “Each of us is, and has, a piece of responsibility in this big picture. Piece by piece, we can build a civil world that respects the basic freedoms for all living beings” said FREELAND’s Executive Director, Steven Galster. Advocating personal responsibility for the people and world around us, the campaign has begun at Suvarnabhumi International Airport, followed by major metropolitan public transport links in Bangkok, and is slated to expand throughout the ASEAN region and into China within the next two years.
At the event, guests showed their responsibility by pledging what they would do to help protect human rights and wildlife. Many also donated and/or signed up to join our mangrove tree planting activity on Earth Day.














