Vol 2009/04 - August Newsletter
FREELAND Takes Anti- Wildlife Trafficking Message to Billions
On May 28, CNN International began broadcasting an arresting Public Service Announcement (PSA) exposing the cloaked cruelty of wildlife trafficking and the fact that “Thousands of wild animals are trafficked through airports every day.“ Produced by FREELAND and AsiaWorks Television, the PSA stars a vulnerable Slow Loris and other protected species commonly found in trade.
CNN reaches a global audience of up to 2 billion people in more than 200 countries. FREELAND thanks CNN, Thailand’s Department of National Park, Wildlife and Plant Conservation, AsiaWorks and musician Damien Rice for their support spreading this important message.
As part of continuing efforts to increase public awareness and reduce consumer demand for endangered wildlife through creative engagement of mass audiences, FREELAND met with advertising agencies JWT Shanghai and JWT Greater China in Shanghai, China, in late July, to discuss new campaigns to reach Chinese consumers and officials. Efforts to reduce consumer demand and increase political will to tackle wildlife trafficking in China will translate into greater security for wildlife in Southeast Asia and other regions.