Vol 2010/03 - June Newsletter
Urbanites Offered a “piece of responsibility”
FREELAND Foundation is encouraging workers, urbanites and tourists in Bangkok to consider how their lives depend on nature and to take action to protect it. The newly launched “Piece of Responsibility” campaign uses stunning visuals, striking facts and practical advice to explain some of the critical environmental services wildlife provide, as well as what people can do to protect wildlife and live more harmoniously with nature. Created with pro bono support from advertising agency JWT in cooperation with the inter-governmental ASEAN Wildlife Enforcement Network (ASEAN-WEN), Government of Thailand, and the United States Agency for International Development (USAID), the campaign is being featured (including in-train displays) along the entire network of Bangkok’s BTS Skytrain commuter rail, which carries approximately 700,000 passengers per day.