WHAT:  iTHINK is an awareness campaign encouraging Thai people to consider their role and share their thoughts about animal conservation and wildlife consumption. First introduced by Freeland in 2012, the iTHINK campaign is designed to inform, share and empower people to say no to buying endangered wildlife and wildlife products.

The launch will introduce four new ambassadors, chosen for their empathy towards wildlife and ability to reach out to a large spectrum of the public. They are helping spread the message in their own words. The ambassadors include: singer/actor Kong (Saharat), actress Noona (Nuengthida), renowned wildlife veterinarian from the Department of Parks, Wildlife and Plants conservation Lotter (Pattarapol), and respected marine biologist Dr. Thon (Thamrongnawasawat).

A series of video spots featuring our new ambassadors will debut at the event. WHEN:   2 - 4pm, Wednesday, September 30, 2015

WHERE: Quartier Water Garden, 5/F, EmQuartier, Sukhumvit Road, Bangkok

WHY: Thailand is a transit country and hotspot for wildlife trafficking. Wildlife is now the fourth biggest earner for criminal syndicates after drugs, arms and human trafficking. Elephant, tiger, rhino and shark populations are under threat globally. And here at home, Thailand's forests are being emptied of wildlife -- turtles, snakes and pangolins are quickly disappearing. The trade in exotic animals is also increasing and poachers are wiping out Thailand's valuable Rosewood trees. Consider this: Since 2009, 40 Thai rangers have been killed in action protecting Thai forests.

The trafficking and consumption of wildlife must stop now, before it's too late.

Host and Supporting Organizations

Freeland is a frontline counter-trafficking organization working for a world that is free of wildlife trafficking and human slavery. Our team of law enforcement, development and communications specialists work alongside partners in Asia, Africa and the Americas to build capacity, raise awareness, strengthen networks and promote good governance to protect critical ecosystems and vulnerable people.  Freeland is also the lead implementing partner of "ARREST", the U.S. Government’s largest counter-wildlife trafficking program, which is sponsored by the United States Agency for International Development (USAID). For more information, visit also; follow Freeland on: twitter @FREELANDpeople or​​

The United States Agency for International Development (USAID) is an independent U.S. Government Agency that operates under the foreign policy direction of the U.S. Secretary of State. Following 50 years of improving lives through development and humanitarian assistance, USAID is the principal U.S. Government development agency partnering with countries throughout the world to promote peace, prosperity, and security. Please visit or follow